Selling products on Amazon is one of the fastest ways for companies to reach customers across Europe. But the process involves more than uploading photos and writing a product description.
Amazon expects accurate listings, safety information, and complete user manuals - especially when you sell products under your own brand into the EU market, including virtual OBMs, private-label brands, and manufacturers using their own brand.
Many teams now use dedicated tools to speed up documentation before listing. For example, platforms like Pergamon help brands prepare market-ready user manuals early in the process, which reduces back-and-forth with Amazon during listing review.
This guide explains how to sell products on Amazon, how to list them correctly, and how to prepare the essential product documentation Amazon often requests.
1. Create Your Amazon Seller Account
To start selling, you need an Amazon Seller Central account.
The steps are simple:
- Choose between an Individual or Professional seller account.
- Provide company information, identification documents, and bank details.
- Complete identity verification and business checks.
- Set up your fulfilment method: FBA (Fulfilled by Amazon) or FBM (self-fulfillment).
Once your account is active, you can create your first listing.
2. Understand What You’re Allowed to Sell
Before listing a product, check whether Amazon places restrictions on your category.
Examples include:
- Electronics
- Toys
- Lighting products
- Fitness equipment
- Personal care devices
- Anything involving chemicals or batteries
These categories often require additional documents, especially in the EU.
Brands that prepare their manuals and safety content early - ideally before the listing process - typically move through Amazon’s checks faster. This is where purpose-built tools like Pergamon help teams avoid delays caused by incomplete documents or mismatched technical details.
3. How to List Products on Amazon
Listing your product involves three steps:
1. Select the correct category
Use Add a New Product in Seller Central and search for a matching category. Choosing the right category reduces the risk of Amazon asking for revisions later.
2. Add key listing details
You must provide:
- Product title
- Bullet points
- Product description
- High-quality images
- Packaging dimensions
- Safety warnings (if required)
All details must match the physical product.
Amazon cross-checks your listing against your product manual, packaging, and photos. If these don’t align, the listing is often delayed. Teams creating manuals with structured tools such as Pergamon usually have an easier time keeping all product information consistent.
3. Upload required documentation
Depending on your category, Amazon may ask for:
- A user manual
- A Declaration of Conformity
- Test reports
- Labelling photos
- Packaging photos
When selling under your own brand into the EU market, this documentation is not optional - and Amazon sometimes requests it during random checks, even months after launch. Preparing documents in a repeatable, well-structured way reduces risk.
4. Amazon Product Manual Requirements (EU Sellers)
Amazon checks product manuals closely - especially for electronics, smart home devices, personal care products, and toys.
A market-ready Amazon manual should include:
- Clear safety warnings
- Operating and installation instructions
- Maintenance guidance
- Troubleshooting
- Brand identity and contact information
- Product-specific technical detail
- Languages matching your target markets
One of the most common reasons Amazon rejects documentation is the use of generic AI tools that produce incomplete or inaccurate manuals. These tools often hallucinate warnings, invent features, or omit mandatory sections.
Using a purpose-built platform such as Pergamon helps teams avoid these issues by guiding users through a structured product questionnaire and generating a complete draft aligned with EU expectations.
5. Amazon Product Safety & Documentation Expectations
Amazon runs internal safety checks for many categories. They may request:
- Test reports
- Battery safety information
- Photos showing warnings, CE marking, and model information
- A complete user manual
- A Declaration of Conformity
- Additional risk-related details
These requests can appear at:
- Listing creation
- Random post-launch audits
- Customer safety escalations
When documentation is inconsistent, Amazon often suppresses listings.
Brands that maintain structured, up-to-date manuals find it easier to resolve these reviews quickly. Tools like Pergamon support this workflow because the manual can be updated inside the platform and regenerated in multiple languages when needed.
Summary Table: What You Need to Sell Products on Amazon
How Pergamon Helps Streamline Your Amazon Selling Experience
When selling on Amazon, many brands struggle with creating complete, accurate user manuals that match Amazon’s documentation expectations.
Generic AI tools often miss essential details, create incorrect warnings, or generate content that leads to avoidable listing delays.
Pergamon is designed specifically for product user manuals:
- Pergamon generates a complete manual draft in minutes through an AI-powered product questionnaire.
- You can edit and improve your manual inside the platform using Pergamon’s AI assistant.
- The workflow considers the regulatory requirements relevant to your product category, helping you reduce the risk of missing important content.
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